Social Media Advertising for New-Build Projects

Division in Zurich handles the visualization and marketing of new-build projects. We run ads on Instagram and Facebook with the images and the short film of your project. The goal: enquiries from prospective buyers, sent directly to you. For property developers, real estate agents and architects across German-speaking Switzerland. First image drafts are ready after 4–5 days.

Why Instagram and Facebook

On property portals, your project is only seen by people who are actively searching right now. Many future buyers are not searching yet. Many of them are on Instagram and Facebook. That is where we show them your project.

A project sells when two things are right: It is shown well. And it is seen by the right people. We take care of both.

What you get

• Ads made from your project. Your visualizations and your short film, no stock images. We create the material ourselves: architectural visualization and property video.
• Formats for both channels. Portrait format for mobile phones and the right formats for regular posts.
• Short ad copy in German. Clear and without empty phrases.
• Enquiry form directly in the ad or a link to your project website.
• Campaign set-up with a target audience in your region.
• Ongoing support. We check which ads bring enquiries and adjust the others.
• Monthly report with enquiries and costs.
• All leads belong to you. Someone who does not buy today may be a buyer in your next project.
• One point of contact for images, film and campaign.

Who it is for

• Property developers with new-build projects, from a single apartment building to a large residential development.
• Real estate agents who need more enquiries for a new-build project than the portals bring.
• Architects who want to promote their project together with the client.

How it works

1. Short conversation. Where does the project stand? Who are the buyers? When should sales start?
2. Quote. You receive a fixed quote with a package that matches the size of your project.
3. Material. We create visualizations and a short film from your plans. First draft in 4–5 days, then 2–3 feedback rounds.
4. Campaign set-up. Ads, copy, enquiry form and target audience.
5. Campaign goes live. Enquiries come directly to you. We continuously check which ads work.
6. Report. Every month you see how many enquiries came in and what they cost.

Delivery time

You receive the first draft of the visualizations after 4–5 days. After 2–3 feedback rounds, the material is ready for the ads. We agree the campaign start together. In the Komplett package, campaign support is included for 2 months. After that, you can extend month by month.

What it costs

The advertising campaign on Instagram and Facebook is part of the Komplett package. This package is for projects with over 30 units. Or for smaller projects when sales need to happen fast. It also includes everything from the Start, Standard and Premium packages.

The price depends on the number of units, the number of images and the scope. You receive a fixed quote that suits your project. We set the advertising budget for the ads together with you. Before you decide, you receive a free demo visualization based on your documents. The other packages and all services at a glance: Marketing for new-build projects.

References

A selection of our 50 reference projects:

• The View, Pratteln for Golden Key AG
• Krattigen Plus, Krattigen for RE/MAX
• Arboria, Schönenwerd for Properti
• Seeblick, Erlenbach for Freitag Immo AG
• Stadtgarten, Bülach for Fella Immo AG

Frequently asked questions

What does social media advertising for a new-build project cost?

That depends on the number of units, the number of images and the scope. The campaign is part of the Komplett package. You receive a fixed quote that suits your project. We set the advertising budget for the ads together with you.

Does advertising on Instagram and Facebook really bring prospective buyers?

Yes. It reaches people who are not searching on the portals. Whether they become buyers also depends on location, price and material. That is why you see every month how many enquiries came in and what they cost.

Do I already need images or a video?

No. We create visualizations and a short film from your plans. If you already have renderings, we can enhance them and use them for the ads.

Who owns the leads from the campaign?

You do. All enquiries and contact details go directly to you. Even people who do not buy today remain your contacts for later projects.

When should the campaign start?

As soon as the visualizations and film are finished. We agree the timing together in the first conversation.

Where do the ads lead?

To an enquiry form directly in the ad or to your project website. There, prospective buyers see more of the project, for example an apartment finder or a 360° virtual tour, if your project has one.

About Division

Division GmbH, Aemtlerstrasse 18, 8003 Zurich, formerly Dimitrov Visuals. The owner is Nikolay Dimitrov, an architect. We work for property developers, real estate agents and architects across German-speaking Switzerland. You have one point of contact for the entire project.

Request a free demo

Send us plans or an existing image. We use them to create a demo visualization. Free of charge. Then you decide whether we bring your project to Instagram and Facebook.

• Form: division.ch/kontaktformular
• Email: nikolay@division.ch
• Phone: +41 78 313 04 50